Dynamics of Mass Communication: Media in Transition Author: Amazon Prime | Language: English | ISBN:
0073526193 | Format: PDF
Dynamics of Mass Communication: Media in Transition Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
- Paperback: 496 pages
- Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 12 edition (March 2, 2012)
- Language: English
- ISBN-10: 0073526193
- ISBN-13: 978-0073526195
- Product Dimensions: 10.7 x 8.4 x 0.8 inches
- Shipping Weight: 2.2 pounds (View shipping rates and policies)
This is one of the only college books I read in its entirety. And it was rare if I even read anything. It's very modern and can provide some decent entertainment sometimes.
By Justin B.
I needed this book for Mass Comm class but it originally cost $132. So I checked Amazon and they had it for way less! I was even able to download it immediately.
By Yolonda Williams
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